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About WhiteBeard

WhiteBeard is a technology company founded in 2011 with offices in Amsterdam and Beirut

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WhiteBeard team
Our Story

Shaped inside real newsrooms

WhiteBeard News Suite was built in close collaboration with journalists, editors, and media professionals who understand the realities of modern publishing.

The result is a unified ecosystem that brings together the essential tools news organizations need to create, distribute, analyze, and monetize their content efficiently.

Today, WhiteBeard supports more than 2,000 journalists across 30 newsrooms, helping media teams simplify their operations and focus on what matters most: producing impactful journalism.

2,000+
Journalists
30
Newsrooms
33
Specialists
Our Philosophy

Technology should empower journalism, never replace it

01

Change is an opportunity

The media industry has undergone profound change since the rise of the internet, and generative AI is accelerating that transformation even further.

02

Reach and revenue, diversified

We believe these changes should be seen as an opportunity for news organizations to innovate, expand their reach, and develop more sustainable and diversified revenue streams.

03

Technology serves journalism

Technology will never replace original reporting, editorial judgment, or rigorously verified information. Its role is to empower journalists by improving how their work is produced, distributed, discovered, and monetized.

Our Team

33 professionals across Europe and the Middle East

Leadership and specialists working hand in hand with your newsroom.

Ghassan Khnaisser
Ghassan Khnaisser
CEO
Ludovic Blecher
Ludovic Blecher
Partner
Rudy Zeinoun
Rudy Zeinoun
CTO
Joseph Mahfoud
Joseph Mahfoud
Team
Waêl Makari
Waêl Makari
Team
Rabih Maroun
Rabih Maroun
Team
Patrick Mrad
Patrick Mrad
Team
Tia Abboud
Tia Abboud
Team
Ali El Helbawi
Ali El Helbawi
Team
Trusted across the industry

2,000+ journalists trust WhiteBeard to publish and grow their audience

Publishers, editors and marketing teams across 30 newsrooms rely on us every day.

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Awards & Distinctions
WAN-IFRA Media AwardsMiddle East Awards 2018 — Winner
WAN-IFRA Media Awards
Google News InitiativeFunding for developing an AI-based subscription scheme, 2020
Google News Initiative
INMA & GoogleSelected as one of the reference news CMS in 2023
INMA & Google

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